Annabel Kalmar is the founder of the Tea Rebellion which was started in 2017 to change the way tea is traded and to connect tea drinkers with tea farmers. Annabel developed a passion for improving farmers’ market access and incomes while studying agriculture and working in the fields of El Salvador and the Dominican Republic, harvesting coffee and interviewing farmers.
Annabel believes in transforming things that don’t work. She noted that coffee and chocolate seemed to have gotten all the love from consumers and that drinkers cared deeply about the origin of their coffee. Why then did most tea drinkers know so little, buy the same product and drink low-quality blended teas? Annabel decided it was the perfect time to shake things up in this traditional industry and create a social enterprise to change how tea is traded, marketed, and consumed.
Annabel grew up with artisanal production of olive oil, white wine, and herbal tea. Annabel spends her time between Toronto, Canada and London, England.
Check out the Tea Rebellion website here: https://tearebellion.com/
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Tea Rebellion Linktree here: https://linktr.ee/tearebellion